Automotive Sales Training leader PAUL RICHARD HAUKE, BA, MBA, ICMP. ICCSP, ICCDP, ICCDMP, President of IFFPF Inc., the # 1 sales training company worldwide, announces the addition of new and improved sales training and recruiting programs for the Automotive, Marine, RV and Motorcycle industries worldwide. IFFPF Inc. now has the most professional and current Sales Training, Leadership Training, Management Training, Marketing, Advertising, and Customer Satisfaction Indexing available. IFFPF Inc. is more than just the Nations # 1 Sales Recruiting and Training Company: We are the cutting edge of market trends, products and services. IFFPF Inc. clients get all the newest techniques , products, and services first worldwide.
As the marketing in this industry changes so must the marketers. The marketing techniques, products and services change daily. New technology is always on the horizon. Today in the consumer retail environment there is change everywhere. Much of this change is necessitated by the ever increasing number of outlets selling the same products. As it has been often quoted, the piece of the pie is getting smaller. Retail neighborhood storefronts of years ago had only to compete with other retail neighborhood store fronts, and only those in the same neighborhood. Then with the advent of shopping malls and centers , large retailers moved from the neighborhoods to the shopping malls. The competition then became centered on shopping malls and centers. Eventually neighborhood stores began to make a comeback by being more customer friendly and service conscious. Automotive, Marine, RV and Motorcycle dealers were no different. Many neighborhood dealers moved to better highway locations, and thus began the auto mall building. Some did this voluntarily and some were forced by the factories. Either way all retailers moving to bigger and better facilities also took on a lot more debt to do so. So the question is did taking on more debt to be bigger and better really make sense. To many it worked very well. However, I have been involved in working closely with dealerships that over spent and had to restructure, sell off parts of their business, or completely sell out. The buyers were almost always large and very well capitalized dealer groups. Many were publicly financed. And of those public companies many of them have also had to eventually restructure and/or sell.
Now today its no secret that there are many dealerships in trouble. The competition between the dealerships is phenomenal due to the amount of makes and models available , with more coming. Many domestic manufacturers are making there money overseas. However, here in the USA many dealerships are struggling to stay alive. Many dealerships, mostly domestics, have not been able to find buyers for their franchises and have just closed. Domestic manufacturers have been planning for years to close many operating franchises, so to increase the share of the pie for the remaining dealerships.